English
2024.12.26
ISPO Munich 2024: Unveiling the Future of Sports and Sustainability
1. Sustainable Development
  • Dedicated Sustainability Center
    • The event collaborates with Patagonia and material labs to establish a sustainability center. This center focuses on sustainable development topics, presenting a wide range of environmental achievements, from circular economy innovation to transparency tools and future - oriented business models.
    • It showcases the latest research and development in sustainable materials, such as Gore - Tex's new PFAS - free fabrics and anti - water treatment technology, which strike an excellent balance between performance and environmental friendliness.
    • Carbon - capture polyester fabric used in Anta's Heatstream down jacket 3.0 is another example, contributing to the reduction of greenhouse gas emissions in the atmosphere.
  • Recycled and Renewable Materials
    • Exhibitions feature products made from recycled materials, like the use of recycled plastics in sports equipment, and the development of textiles made from renewable resources such as algae - based materials. These materials not only reduce environmental impact but also offer new opportunities for the industry to create more sustainable products.
2. Sports Fashion
  • Cutting - edge Design
    • The “zeitgeist by ispo” and “ispo 520m by highsnobiety” areas display innovative designs that blend individuality, functionality, and sustainability. These designs set new trends in modern sports fashion, combining elements of style and performance to create unique and appealing products.
    • Brands like Adidas and Oakley showcase their latest product lines, which incorporate fashion elements into sports gear, making them not only functional but also stylish.
  • Fashion - sport integration
    • The event emphasizes the integration of fashion into sports, with products that are both fashionable and functional. This trend is evident in the design of sports apparel, footwear, and accessories, which are designed to meet the needs of athletes while also appealing to fashion - conscious consumers.
3. Technology Application
  • Digital and Retail Innovation
    • The “digitize & retail hub” serves as a platform for the demonstration of advanced technologies such as AI - driven analysis, wearable technology, and digital fan interaction. These technologies offer new ways for businesses to engage with customers, improve marketing strategies, and enhance the overall retail experience.
    • Retailers can learn about new digital tools and strategies to optimize their operations, from e - commerce platforms to in - store digital experiences.
  • Smart Sports Equipment
    • Smart sports equipment, including AI - controlled fitness devices, virtual reality - enabled sports gear, and real - time muscle fatigue - monitoring wearables, is on display. These technologies enhance the performance and experience of athletes, providing new opportunities for sports training and competition.
4. Health and Wellness
  • Focus on Personal and corporate health
    • In partnership with Therapie München, the event showcases solutions for personal and corporate health. This includes the latest fitness technologies, health products, and therapeutic innovations.
    • It offers a comprehensive approach to health management, addressing the needs of both individuals and businesses, and promotes a healthy lifestyle.
  • Prevention and rehabilitation
    • The exhibition features products and services related to prevention and rehabilitation, such as advanced fitness equipment, rehabilitation tools, and health - monitoring devices. These products help athletes recover from injuries and maintain their health, while also promoting preventive measures for the general public.
5. Retail Innovation
  • Omnichannel retail solutions
    • The event provides a platform for retailers to explore various omnichannel strategies, from online and offline integration to mobile - based retail experiences. It showcases innovative solutions that enhance customer engagement, improve service quality, and increase sales.
    • Retailers can learn about new technologies and strategies to adapt to the changing market environment, such as the use of mobile apps for shopping, online payment systems, and in - store digital displays.
  • Retailer - customer interaction
    • Through interactive displays and demonstration, the event encourages retailers to engage with customers in new ways. This includes personalized shopping experiences, customer feedback mechanisms, and the use of social media to build brand awareness and customer loyalty.
6. Supply Chain Management
  • Sustainable supply chain discussion
    • The event hosts a supply chain forum in collaboration with the World Sports Goods Industry Federation (WFSGI) and the European Sports Federation (FESI). This forum focuses on the sustainable development of the supply chain, addressing issues such as transparency, innovation, and responsible sourcing.
    • It provides a platform for industry players to share experiences and best practices, and to develop strategies for sustainable supply chain management.
  • Regulatory and industry trends
    • The forum also discusses regulatory requirements and industry trends, such as the impact of new regulations on the sports industry, and the challenges and opportunities presented by emerging technologies. This helps businesses stay informed and adapt to the changing regulatory environment.
7. Emerging Sports
  • Specialized exhibition area
    • The event features dedicated areas for emerging sports like Pickleball and padel tennis. These areas showcase the latest equipment, technology, and playing techniques for these sports, providing a platform for enthusiasts and professionals to learn and exchange ideas.
    • The exhibition also highlights the growing popularity of these sports, attracting new players and investors, and promoting the development of the sports industry.
  • New business opportunities
    • The emerging sports sector presents new business opportunities, such as the development of sports - specific products, marketing and sponsorship opportunities, and the growth of sports tourism. The event encourages businesses to explore these opportunities and contribute to the growth of the sports industry.
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